Do you have Google Analytics installed on your website but never refer to it because you find the information overwhelming? Here’s a simple way to track and use all of that information and improve your website. Create an Excel spreadsheet and record the information below weekly in order to track, analyze and gauge, (be sure to use the same days of the week for start and end days):
GETTING STARTED: Login to your Google Analytics account and change the date range in the upper right hand corner to the previous week (Still on the Overview screen just after logging in).
- Record how many people visited the site. This shows up in bold text just below the graph.
- Record how many Pageviews happened during the week.
- Record the Bounce Rate
After recording this info for a few weeks, here is what your data will tell you:
- How many people visited the site: is your website is optimized properly and driving enough search engine traffic. And/or, are your external marketing efforts driving enough traffic back to your site.
- Pageviews: is your content engaging and informative enough? Do you need to improve your “calls-to-action” to get people to continue to follow the flow of your website and end up at your optimal ending point (whether that is signing up for an email list or making a purchase).
- Bounce Rate: This number shows how many people click on a link, whether it is the result of something they are searching for our an external marketing effort and then navigate away from the page. This tells you that the information you are providing is not what they expected to see.
TAKING A DEEPER LOOK:
Add these steps after you are comfortable understanding the information from above:
- Click on Traffic Sources, Overview on the left hand side of the screen and then select Keyword. This is a list of the top 10 search terms that drove traffic to your website from the search engines.
- Don’t worry about the (not provided) data right now
- Click on each search term that is relevant to your website or that you would like to rank for. It will take you to another screen that shows stats about how many visits, the percentage of new visits and the bounce rate. If your bounce rate is close to your new visits percentage, it’s time to improve that content page with more helpful information.
IMPROVING YOUR TRAFFIC FLOW:
Once in a while, check what links on your home page are drawing the most interaction and which ones could be improved. Do this by:
- Click Content in the left hand menu and scroll down to the bottom of the list and select In-Page Analytics. A copy of your homepage will be pulled up showing the percentage of times each link was clicked on. This is valuable information because it will show you what pages people navigate to most in your menu bar and which links – whether they are text links, images or buttons, are working and which could be improved.
Need to install Google Analytics on your website so you can implement this weekly procedure and improve your Internet presence? Check out these instructions: Set Up Google Analytics Tracking Code.