Do you practice each one of these online marketing tips?
I’ve noticed lately that a lot of people are doing Internet marketing for their business without a good foundation for their efforts or a plan of attack. Here are six marketing tips that will lead to successful Internet marketing:
- Your website is your base: A well developed and well optimized website is necessary for any marketing plan to work. It is the home of your content, sign-up forms, blog posts and special offers. All of your online marketing should eventually drive people back to your website to take action.
- Keyword research is necessary: Without good keyword research to identify the best terms for your business to target it is like screaming into the wind. Say you pick a term from the top of your head that best fits your business description and begin using it. What if the top 10 spots on the search engines results page already have strong contenders there? You could be up against websites that have been around for years and have hundreds and hundreds of pages already indexed in the search engines with top-notch quality websites linking back to them (think amazon.com or wikipedia.com) with a very slim change of budging any of these heavy-hitters. Make your life easy and figure out which keyword phrases have enough people searching for them and that the occupiers of the top 10 SERP spots are easy to knock down.
Photo credit: suneko via lowhangingfruit.us
- A consistent profile or business description: Think about all the different websites where your content is spread or that you interact on. Facebook, Twitter, LinkedIn, Google+, forums you belong to and other membership sites – be sure to fill out the profile sections completely, use your keyword phrases and include branding if possible. Did you change your main business focus recently? Go back and review your profiles every few months.
- Claim your Google Authorship: Google has been indexing content for a while now by person’s name using Google Authorship in their search algorithm. This just means that you should claim your Authorship and connect your content because your blog posts will be indexed by your personal name, (with your picture next to it).
- Drive traffic back to your content: You wrote the blog posts, created the white papers and loaded the forms onto your website – sit down and write some Tweets, Facebook posts and LinkedIn content with links back to them. These items don’t do you any good just sitting there waiting for people to stop by.
- Be real on the social networks: You can’t expect anyone to take you or your content seriously if you don’t show them the real side of you. Posting your content and not interacting with anyone on Twitter, LinkedIn, Facebook or any forum is just a waste of time. You have to recognize the “know, like and trust” rule and use it to your advantage.
If you find this information overwhelming, maybe it’s time to ask for some help. Let’s start by taking a good look at what you are doing and where you need to improve. 
Hello Janet, For valued and repeat customers, how about trying to tie in a Birthday special for them by remembering your customers by their Birthdays. I am sure that people would feel special and valued by being offered a discount on their day. Just an idea. It works for Nordstroms.
That’s a cool marketing tactic. Thanks for sharing, Kurt! Have you used this in your own business?