SEO Marketing Tactic or Truth?
I just finished reading a press release by an SEO firm out of San Diego that I found disturbing. I’m thinking this is a “shock & awe” type of marketing campaign where the press release, “. . . Google’s Penguin Algorithm Means Big Changes in SEO Techniques for Business Websites“, is attempting to leveragecontroversy.
A quote in the release says that “As business owners implement their 2013 marketing plans, they should bear in mind that SEO is not as important as it used to be.” This, in fact, is a statement that can be challenged. Search engine optimization rules will always be a factor in getting your website found on the Internet. Without rules, we have chaos! Granted – the rules are changing and more emphasis is being placed on the value of your content but if the basic elements of SEO are not present on your site – you can forget about ranking in the search engines!
The press release also quotes from a recent Forbes article that I find controversial: “leading SEO consultant Adam Torkildson proclaims, “Google is in the process of making the SEO industry obsolete, SEO will be dead in two years.” No, I didn’t follow through and read the Forbes article because I believe this quote was only included in the press release to add to the “shock & awe” value. I guess this SEO firm’s press release was a success because it did at least provoke me to write about it!
My take-aways are two-fold:
- Search engine optimization will never die. There will always be some sort of rules to follow.
- Leveraging controversy in your marketing plan is not always a bad idea.
Like the information found here? Get the eZone Blog via email.