Social Media Event Marketing Easy with this Checklist

Successful Business Events Promoted on Social Media

One way to use Internet marketing is to plan an event and market it on social media channels. Planning and holding events to showcase your business services or products and ultimately grow your client base is a great idea.  You can generate interest in your services by explaining them in more depth and being able to answer questions live.  If you are a the provider of a product, what better way is there than a simple demonstration of the benefits your product provides.  Simple ways to hold events online include:

  • webinars,
  • classes,
  • telesummits.

If your demographic target would benefit more from an in-person type of event, promoting it on social media channels will still be a benefit because it will reach more people. Think about promoting events such as a:

  • networking event,
  • live speaking engagement,
  • seminar
  • tweetup

First, make sure you have enough time to get all the necessary elements in place such as venue, software program, (for webinars or telesummit events), food, hand-outs, agenda and programming schedule. Then, once you have the actual event covered, it is time to go about promoting it to your social media connections.  Using social media before, during and after these events can foster more interest and generate quality leads.

The one thing to keep in mind before using social media to promote an event is to be sure that all of the social media channels you plan to use have well optimized profiles. It doesn’t do much good if your Twitter profile doesn’t exactly explain what your business is or does not have a link to your website.

So, if you are positive that all of your social media channels portrait your brand properly, go ahead and dive into this infographic provided by Marketo and set your plans to market your event.

Sample social media plan for events

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