Four Blogging Tips for Beginners – Get More People to Find Your Blog Posts
There are many different people in many different industries publishing blog posts online. The people range from those who know all the technical aspects of the internet and those who don’t. Recently, I was reviewing a client’s blog post she had written for clarity. This client has been publishing blog posts for years, and the article was excellent, but I noticed some critical pieces she missed. These blogging tips, even if they seem to be for beginners would drive more people to read her blog post.
Blogging is a marketing task many people detest, but that can help increase website traffic if you are doing it effectively.
Think about it — how many people read your blogs or website material? How do you distribute it? Do you email it out to your list or share it on social media? Great, if you do, but there is one more way to get traffic to your post – Search Engine Optimization (SEO).
With these simple blogging tips, I will be explaining the four elements of a blog post that can improve them for the search engines and increase the number of people that read them. These simple tips won’t cost you anything, AND they will make your blog post or other online content work harder for you. (You can apply them to website pages too – which is great especially if you are not a blogger.)
Why These Blogging Tips Are Important
This lesson will help businesses that are blogging understand basic elements search engines use to present your blog posts to people searching online. Also, as I said earlier – it applies to website pages too.
The thing you need to understand about blogging before we start is WHY it is so helpful to your online visibility.
Publishing fresh content on your website is helpful because every blog post you publish is a new page. These new pages should be good content and keywords. (Keywords are words that help identify the main topic of your blog article). This is what the search engines like to see, the more you produce, the more they can find. The more they find, the more they share with people when they are doing online searches.
There are four main elements to include in your blog post that will help drive traffic to the posts and your website:
1. IMAGE ALT TAGS:
The Alt Tag on an image is short for Alternative Text. Alt Tags were first introduced for screen readers to assist visually-handicapped people. Today, the search engine spiders, (the robots that scan the internet for new content to index), also read it when examining your website. You need to remember that these spiders cannot see your images, they only can read the Alt Tags. Alt Tags on images help the search engines learn what the picture is about and how it relates to the content of your blog post and ultimately your website. When they all match a common theme, the search engines easily index your new blog post – because it all makes sense to them.
2. THE BLOG URL SLUG:
The slug is the part of the web address of your blog post that comes after your domain name and the “.com,” “.org,” or whatever is your top-level domain. Here is an example of one of mine:
The slug is a great place to use the keywords related to your article. By doing so, you will be optimizing the slug for SEO purposes. Remember, every page on your website has a different slug.
3. H TAGS? WHAT THE H ARE H TAGS?
H Tags are header tags, and this is a piece of HTML code. Blog post titles use H1 Tags. Other H Tags serve as subtitles are H2, H3, H4, H5, and H6 in a descending outline fashion. When using H Tags, you’ll notice the font will usually be different or bolder than the regular text on your page. This font change provides structure to visitors as well as the search engines. H Tags serve two purposes. First, these subtitles help readers scan for information they are looking for. Second, they tell the spiders that these words are more important and should be looked at when determining search engine rankings.
4. META TITLE & META DESCRIPTION:
The title and snippet of text displayed on the search engine result page are called the Meta Title and Meta Description. Both the meta title and meta description should contain your keywords. The meta description should give a compelling overview of what the blog post is about. A well-crafted Meta Description should entice the searcher to click and read your blog post.
Making sure to update and optimize these four elements will help to improve the visibility of your blog posts. Stay tuned next time as I go into more detail on each of these four blogging tips.
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