Some of my clients have begun a rumble about Facebook’s announcement to change the reach of “overly promotional” posts on businesses Facebook Pages beginning mid January, 2015. During my research, I’ve found some news articles that have an odd slant to them regarding this announcement. The piece by Chris Matyszczyk on Cnet.com asks the question When is a company’s Facebook post not an ad tends to sway readers into believing that evil Facebook is attempting to extort more cash out of us poor small business owners.
Facebook’s true purpose in this latest move — a wild guess, this — is to get brands to pay more money for “conventional” ads. Given that the company says Facebookers won’t suddenly see more ads, the price of those ads to corporations will surely rise.
After first reading this story, I began thinking about all the small businesses that would be ditching their Facebook Page and turning to another Internet marketing tactic — I also began thinking about all those Virtual Assistants
and social marketing firms that would be losing clients. Would small businesses begin to compare their return on investment between paid Facebook advertising and Google Ads? Would they just drop the Facebook portion of their marketing campaigns? Would there be a new serge in email marketing — and an increase in revenue stream for Virtual Assistants with these skills
? There may be toward the end of January when information such as CNet’s article and another I found on The Wall Street Journal’s site by Angus Loten, Adam Janofsky and Reed Albergotti that screams New Facebook Rules Will Sting Entrepreneurs
reaches all the small business owners but I don’t believe it will last long.